Rory Felton is a seasoned entrepreneur, music industry executive, and innovator with a proven track record of building successful ventures and driving impactful change across entertainment, technology, and social impact sectors. Identifying a critical gap in music royalties with fragmented collections and limited tools for artists, Rory founded Good Morning Music. The company provides an all-in-one solution for rights holders and entrepreneurial artists, consolidating royalties from all sources, providing financial services and world-class label services.