As the music industry continues to evolve, distribution has become more than simply delivering songs to DSPs. In this panel, Boise’s own Good Morning Music and NYC-based UnitedMasters will examine the modern distribution landscape and define what “label services” encompass today - from marketing and brand partnerships to royalty maxing, analytics, strategy, and artist development. Panelists will discuss how independent labels and artists can best evaluate potential partners, outlining the key factors - such as flexibility, reach, transparency, and value-added support - that drive sustainable growth. Attendees will gain a clearer understanding of how distribution partners can function as true extensions of a label’s business in 2026 and beyond.