Ryker, born in Washington, is an artist manager recognized for her ability to build artists and brands from the ground up. With nearly a decade of experience across live music and artist development, she continues to operate as both a talent buyer and festival curator while leading her management company, directINFLUX. As a manager, Ryker blends brand development, audience strategy, and long-term vision — positioning artists not only for visibility but for sustainability in an evolving music landscape. Alongside her management work, she continues to book talent, produce festivals, and host educational workshops and panels that highlight culture and community. Through directINFLUX, Ryker has spearheaded creative campaigns and activations, from the collaborative Line Leaders mixtape series to innovative brand partnerships. Guided by resilience, creativity, and a deep understanding of artist identity, Ryker continues to define her path as a manager while contributing to the growth of live music and the broader industry.