Kate Holgate
Boise, ID
An award-winning creative director who has been at it long enough to see trends repeat, Kate has shaped standout brands brands across a wide range of industries—from education to recreation, healthcare to pet care, transit to yes, even toilet paper. She serves as Partner and Executive Creative Director at Noble West, a marketing agency focused on the future of food and agriculture. She is also the co-founder of secondborn, a creative-first incubator built to support disruptors, do-gooders, and like-minded brands who are blazing trails in the name of health, happiness and sustainability.
With infectious enthusiasm and insatiable curiosity, Kate inspires teams to create bold ideas and rediscover joy in creativity.
When she’s not in ideation mode, Kate is an active community leader and educator in Boise, Idaho. Her experience includes adjunct instruction at Boise State University and serving on two advisory boards for the University of Idaho. She also coaches for the National Interscholastic Cycling Association, where eighth-grade girls frequently remind her that she is, in fact, not that fast.
With infectious enthusiasm and insatiable curiosity, Kate inspires teams to create bold ideas and rediscover joy in creativity.
When she’s not in ideation mode, Kate is an active community leader and educator in Boise, Idaho. Her experience includes adjunct instruction at Boise State University and serving on two advisory boards for the University of Idaho. She also coaches for the National Interscholastic Cycling Association, where eighth-grade girls frequently remind her that she is, in fact, not that fast.





