Music plays a defining role in how brands communicate, connect, and endure. This panel explores how sound shapes emotion, recognition, and long-term brand identity. Bringing together voices from across the music and media ecosystem- including artists, music supervisors, agency creatives, and label and publishing reps- we'll dive into real-world examples of how music choices elevate campaigns, define tone, and create authentic connections with audiences. Through case studies, playback, and discussion, panelists explore the creative and strategic decisions behind music-driven brand storytelling.