Presented by The Recording Academy Pacific NW Chapter
In an industry obsessed with hype and "it" factor--where a single viral moment can catapult an artist to fame overnight--it's easy to feel discouraged by the daily grind of building a sustainable career. But success isn't just for the lucky; with strategy, persistence, and resilience you can create a meaningful, long-term career in music. This panel brings together musicians and industry professionals who have faced setbacks, adapted to an ever-evolving landscape, navigated the harsh realities of the industry--putting in the years of work necessary to thrive. Whether you’re just starting out or looking to future-proof your career, this conversation will offer insights about longevity in the music business and the power of playing the long game.