Performer Page

Hailing from the vibrant musical hub of Minneapolis, MN, YMMI, an acronym for Your Music Must Inspire, emerges as a resilient force in the industry. Beyond the accolades of over 2000 syncs and placements across television, commercials, movies, and video games, YMMI draws inspiration from a diverse musical landscape of industry legends, creating a sound that is uniquely his own. Influences from the funk-infused genius of Prince to the groundbreaking production styles of Timbaland, the sophisticated craftsmanship of Jimmy Jam & Terry Lewis, and the pop sensibilities of Dr. Luke and Max Martin are seamlessly woven into YMMI's musical tapestry. YMMI's journey took an unforeseen turn during the tumultuous times of the George Floyd uprising, where the fires that burned many of the prominent Lake Street businesses also claimed YMMI's recording studio, but YMMI’s unwavering spirit prevailed. Instead of succumbing to adversity, YMMI rose from the ashes, never allowing the loss to extinguish the flame of creativity. Undeterred, YMMI transformed adversity into an opportunity, channeling the experience into a renewed commitment to make a lasting impact.