Everyone wants to go viral, but few know how to measure what happens after the views roll in. In this session, we will bridge the gap between "scrappy creative" and "data-driven strategy."

Led by Liz Taylor, a seasoned social media manager with a background spanning the strict regulations of Fintech to the community-first world of non-profits, this talk destroys the "post and pray" method. We will dissect the 2026 content landscape—from leveraging AI for copywriting without sounding like a robot, to understanding the distinct lifecycles of TikTok, LinkedIn, and Meta. You will walk away with a blueprint for creating high-impact video content and the specific metrics you need to prove it’s actually working.