Building Your AI Team: How Creative Leaders Work with AI Teammates to Amplify Vision (Not Replace It)
Sat 3/28, 11:00 am – 11:50 am
JUMP 5th floor : The Loft Room
Most people use AI like a vending machine: type request, get generic output, feel disappointed. The best AI creators work differently—they build teams of specialized AI teammates, each with distinct perspectives and skills, that collaborate to bring their creative vision to life.
In this session, you'll learn how to create AI teammates that actually deliver on your ideas—whether you're building software, designing experiences, writing content, or solving any creative challenge. We'll build teammates live on stage, showing the difference between generic AI responses and working with a teammate who understands your goals and pushes your thinking forward.
You'll leave with a practical methodology for creating your own AI team: identifying which teammate you need for each challenge, shaping how they think and interact, and maintaining a stable of specialists you refine over time. Because the future isn't about AI replacing human creativity—it's about empowering creators to build better, faster, with AI working for them.
People are stuck prompting AI like it's a search engine, getting generic outputs that don't match their voice, vision, or standards. They know AI is powerful, but can't get it to actually deliver on their creative ideas.
WHAT THIS SESSION TEACHES
The shift from "using AI as a tool" to "building an AI team that works FOR you." Drawing from coaching dozens of professionals through building their first AI teammates, I'll share the methodology that consistently unlocks better results:
1) Jobs to be done approach - Don't ask "what should AI write?" Ask "what teammate do I need on this problem?"
2) Creating distinct personalities - How to shape not just what AI outputs, but how it thinks, challenges you, and collaborates
3) The three-part teammate kickoff - Role definition, context, and clear outcomes
4) Building your teammate inventory - Creating reusable specialists you refine over time
WHY THIS MATTERS
This isn't about prompt engineering tricks. It's about the fundamental shift in how creative leaders work with AI—from delegating tasks to directing a team. And it's the skill that matters today, while human creativity and judgment are still the differentiators.
WHAT ATTENDEES LEAVE WITH
1) Practical methodology to create their first AI teammate
2) Framework for refining teammates over time as you learn what works
3) Recognition how AI should amplify their creative vision, not generate generic slop
In this session, you'll learn how to create AI teammates that actually deliver on your ideas—whether you're building software, designing experiences, writing content, or solving any creative challenge. We'll build teammates live on stage, showing the difference between generic AI responses and working with a teammate who understands your goals and pushes your thinking forward.
You'll leave with a practical methodology for creating your own AI team: identifying which teammate you need for each challenge, shaping how they think and interact, and maintaining a stable of specialists you refine over time. Because the future isn't about AI replacing human creativity—it's about empowering creators to build better, faster, with AI working for them.
People are stuck prompting AI like it's a search engine, getting generic outputs that don't match their voice, vision, or standards. They know AI is powerful, but can't get it to actually deliver on their creative ideas.
WHAT THIS SESSION TEACHES
The shift from "using AI as a tool" to "building an AI team that works FOR you." Drawing from coaching dozens of professionals through building their first AI teammates, I'll share the methodology that consistently unlocks better results:
1) Jobs to be done approach - Don't ask "what should AI write?" Ask "what teammate do I need on this problem?"
2) Creating distinct personalities - How to shape not just what AI outputs, but how it thinks, challenges you, and collaborates
3) The three-part teammate kickoff - Role definition, context, and clear outcomes
4) Building your teammate inventory - Creating reusable specialists you refine over time
WHY THIS MATTERS
This isn't about prompt engineering tricks. It's about the fundamental shift in how creative leaders work with AI—from delegating tasks to directing a team. And it's the skill that matters today, while human creativity and judgment are still the differentiators.
WHAT ATTENDEES LEAVE WITH
1) Practical methodology to create their first AI teammate
2) Framework for refining teammates over time as you learn what works
3) Recognition how AI should amplify their creative vision, not generate generic slop

