Unsure, confused or just downright frustrated about how to make progress with your music project when the rules of the game seem to be changing on a daily basis? Not sure how to approach various outlets to have the best chance at getting coverage, and ultimately get your music connected to those who need to hear it?
You're not alone: Regardless of genre and tenure, all musicians are struggling to keep up with massive changes like the contracting of music journalism, the upending of social media and a seemingly endless array of new communication platforms.
Few industries reinvent themselves with the frequency -- and, oftentimes, clumsiness -- of the music business. Trends come and go, but what remains consistent is that every year brings a new set of challenges to artists trying to break through. Is social media doing bands more harm than good? Should new groups be wary of overexposure? How much self-promotion should musicians take on themselves -- and when do they know when it's time to hire a publicist, agent and/or manager? Or will AI deem all these questions obsolete by this time next year?
Join DJ Atticus from esteemed Seattle radio station KEXP; Nina Corcoran, an associate staff writer at Pitchfork, cohost of the podcast Punk This Week, and contributor to additional publications, - including Rolling Stone, Wired, NPR, Stereogum, and more; and digital marketing wizard Phoenix Bain of Definity Real Agency in a particularly timely panel discussion moderated by rock journalist Kurt Orzeck (FLOOD, The Big Takeover, Boise Lifestyle).