"Audience Capture" is the emergent and dangerous phenomena when audiences, metrics and algorithms dictate the behavior of creators. This doesn't just apply to established artists, but to anyone who lives online. You feel the pressure too? Creators were once in control, taking risks and moving culture. Today, an audience and algorithm determine how we show up. We must strike equilibrium again. In this creator therapy session, we’ll unpack the social science underpinning Audience Capture, its manifestation, and strategies to maintain our artistic integrity and more importantly, our sanity.