George Potter

Music Talks

George Potter is Ground Control Touring’s Administrative Coordinator and Agent Associate to Susie Giang (Gregory Alan Isakov, Haley Heynderickx, Ani DiFranco). While studying at Iowa State University, George first dipped his toes into booking shows and festivals at the historic on-campus club The Maintenance Shop. After school, Susie Giang added him to her team at the Michigan agency Fleming Artists. The two have been together for nearly a decade, moving from Fleming to APA before eventually landing at Ground Control Touring in 2019. George has found solace in supporting those around him and continuing the growth of Ground Control Touring, where he advocates for humanism and supports the independent heart of the agency. George currently resides in Portland, OR, where he spends his free time in his ceramic studio throwin’ pots.
George Potter