Explore the world behind the music at Music Talks 2020!
Music Talks are music industry panels presented by Treefort Music Fest that connect music business leaders, artists, and those involved in Boise’s music ecosystem. Music Talks 2020 will host workshops and panels with industry leaders working in music supervision, publishing, publicity, management, record labels, radio, streaming, policy, and artist advocacy.
Music Talks will take place Thursday, March 26 through Saturday, March 28 at the Hilton Garden Inn, with select events at Boise Rock School. Music Talks are free and open to the public.
Here’s what we’ll be chatting about at Music Talks 2020:
MUSIC TO LIFE
Thursday, March 26, 11-11:45am @ Hilton Garden Inn
Are you an Activist or Social Change Musician; or would you like to understand how you might utilize your music to help make the world a more just and humane place…without sacrificing your own livelihood? Music to Life is a national nonprofit founded by Noel Paul Stookey (of the folk trio, Peter, Paul & Mary) and his daughter Liz Stookey Sunde. MtL has been building activism through music for years – collaborating with artists and mission-driven organizations to develop transformational events and programs that align people with causes and empower vulnerable populations.
Music to Life has developed a business model – the Activist Musician Accelerator – to help connect artists with the support, resources and partners they need to be change agents in their communities…and they’d like to meet you and learn about your interests and needs.
This survey will take perhaps 5-8 minutes of your time and then you’ll have a chance to meet with Liz Stookey Sunde – individually or in small groups – at the festival to further discuss your needs and interests in this area.
Elizabeth “Liz” Stookey Sunde
HOW TO BUILD YOUR CAREER
Thursday, March 26, 1-1:45pm @ Hilton Garden Inn
As the industry evolves there is growing opportunity to have a career in music. How do you navigate this ever changing world though? There is no formula, but there are best practices. Learn more about how you can build your future in music with some of the industries top creatives.
CAREERS IN THE MUSIC INDUSTRY
Thursday, March 26, 3-3:45pm @ Hilton Garden Inn
Want to turn your love of music into a career? Join us for a panel featuring the people behind the artist you are seeing during Treefort, from managers to label reps, who will discuss how they got started in the industry and what it takes to make it.
SIDE SIDE HUSTLE
Friday, March 27, 10-10:45am @ Hilton Garden Inn
Terra Lopez, Treefort artist (Rituals of Mine) and music publicist for Terrorbird, will lead a live podcast taping focused on opening up a dialogue about the realities that creative people face in today’s society. Artists will talk about their side jobs, struggles, mental health, wellness, and more, holding nothing back as we dissect what resources are lacking within the industry and how we can help empower artists moving forward.
Chong the Nomad
+ other Treefort artists!
Friday, March 27, 11-11:45am @ Hilton Garden Inn
In the modern era, where streaming services, mobile devices and social platforms are increasingly driving music consumption on a global scale, what does it really mean to make your music “discoverable”? Who and what control music discovery today, and why should artists care? How can artists capitalize on that information and maximize their music’s chance of reaching the right people, in a way that is personalized to themselves and doesn’t dilute their creative vision? This conversation will span topics including but not limited to metadata, streaming algorithms, branding strategy and the power of niches, and will feature expert perspectives from the journalism, tech, label, and artist-management sectors.
Friday, March 27, 11am-2pm @ Boise Rock School
Led by LA-based producer and engineer, Trevor Coulter will lead a workshop focused on the process of songwriting and the tools he uses when working with major label and independent artists such as Kehlani, Austin Mahone, and Lykke Li. These are RSVP only and limited space is available. Reserve your spot here.
MUSIC POLICY PANEL
Friday, March 27, 1-1:45pm @ Hilton Garden Inn
Friday, March 27, 2-2:45pm @ Hilton Garden Inn
Saturday, March 28, 12-1pm @ Hilton Garden Inn
3 panels throughout the week of Treefort will cover a wide variety of topics involving music policy locally, regionally, and nationally. Check back in the next couple of weeks for more information regarding these talks!
STREAMING WITH TWITCH
Friday, March 27, 3-3:45pm @ Hilton Garden Inn
Twitch is the world’s largest live-streaming destination where millions of people come together every day to make their own entertainment. While the platform is primarily known as being the cornerstone of the modern esports market and breaking the industry’s biggest stars, Twitch is becoming an increasingly popular platform for music creators looking to build engaging communities around their art. This panel will include an overview of Twitch for artists by Twitch Music Partnership Managers Jimmy Whisenhunt and Athena Koumis, followed by a discussion with Twitch music streamers Tammy_BlackMedia, Raquel Lily and The Keeper of Magic Sword, and closing with a short Q&A session with the audience.
Magic Sword (Specifically, The Keeper of Magic Sword)
Friday, March 27, 4-5pm @ Hilton Garden Inn
Whether you’re an established or emerging artist, we believe every individual needs up to date information in order to advocate for themselves. Led by Music Talks director Eric Steiger, we created the Mentor Sessions so artists could have the opportunity to connect with music insiders 1 on 1 and learn more about how to navigate today’s business.
KEXP PRESENTS: MASTERING THE HUSTLE AT TREEFORT 2020
WORKSHOPS TO EMPOWER ARTISTS PURSUING A CAREER IN MUSIC
Saturday, March 28, 10am-12pm @ Hilton Garden Inn
Hosted by DJ Sharlese Metcalf of KEXP, these breakout sessions will offer an opportunity for attendees to connect with industry creatives and engage in small group discussions. Come prepared with the burning questions you want answered.
INTRO TO DJING
MIX-MATCH TO YOUR OWN BEATS
All ages session: Saturday, March 28, 11am-1pm @ Boise Rock School
21+ session: Saturday, March 28, 2-4pm @ Boise Rock School
Calling aspiring DJs of all ages! Join Portland-based artist and educator Wyatt Schaffner for an interactive DJ music experience. We will host two workshops, one aimed for the intrepid youth, and one for a spirited 21+ crowd. You can expect to learn how to beat match and mix your favorite songs on today’s industry-standard DJ equipment. The 21+ session is RSVP only and limited space is available.
INSIDE THE MUSIC SUPERVISION PROCESS: LISTENING SESSIONS
Treefort artists, this is your chance to submit your music to TV and Film music supervisors. Attendees are sure to leave these sessions with an enhanced understanding of the music supervision process, as well as a more developed sense of what makes a song an ideal candidate for licensing. These are RSVP only and limited space is available.