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Music Industry Panels 2018

Book your stay at Treefort

Tantalizing tunes are in your ears and on your mind during Treefort Music Fest. What better occasion than Treefort to hear the latest crazes in the music industry from the industry pros themselves?

Music Industry Panels are back! Learn about record labels, music supervision, copyright, music marketing in the digital era from music supervisors, talent buyers, PR professionals, and musicians.

Panels are free and open to the public! Be sure to check out these awesome, insightful panels from experts in the field:

Copyright Challenges for Musicians in the Digital Era

Wednesday, March 21st, 6:00-7:00pm
Ballroom at The Owyhee

Brad Frazer – Hawley Troxell
Kevin Erickson – Future of Music Coalition
Rachael Bickerton – Boise State University
Jonathan Warren – Jonathan Warren and the Billy Goats

In collaboration with The University of Idaho, this panel will focus on copyright challenges faced by musicians in the digital era. Specifically, the discussion will surround how musicians obtain a copyright and how to enforce those copyrights under the Digital Millennium Copyright Act.


Data! What is it good for?

Thursday, March 22nd, 3:30-5:00pm
Inspire Studio at JUMP

Kevin Erickson – Future of Music Coalition
Susie Giang – APA
Sean Doyle – Q Prime
Moderator: Portia Sabin

These days there’s nothing but data out there — social media statistics, spotify artist insights, info about who your fans are, where they are, and when they listen to your music. But what do you do with all this data? And who is really benefitting from it? This panel will be recorded as a Future of What podcast episode where host Portia Sabin talks to experts in the industry about pressing issues facing musicians today.


The Future of Music in Advertising and Media

Thursday, March 22nd, 5:30pm
Inspire Studio at JUMP

Rob Dennler – Marmoset
Katy Davidson – Dear Nora
Jocelyn Brown – Leo Burnett
Joe Quatrone – Mitchell+Palmer
Moderator: Danielle Strollo – CLM

There isn’t a singular way to excel within the world of media — it’s a vast, marketable world with its twists and turns. In this ever-changing landscape where modern technology heavily influences campaigns and successful marketing outreach, what does this mean for agency creatives and musicians? Similarly, how does this affect the creation and application of music? Our panel of creative agency insiders, artists, and music licensing experts will help us navigate through the over saturated world of media, while discussing music’s role in emerging and trending channels on the horizon.



Breakthrough: How To Get Noticed

Friday, March 23rd, 12:00pm
The Olympic

Susie Giang – Booking Agent for APA
Matt Dalley – Co-manager of Magic Sword
Theo Craig – Artist/Music Director at XRAY.fm
Aaron Meola – Record Label Manager for Tender Loving Empire
Moderator: Michelle King – Noisy Ghost PR

Often times bands send out dozens of emails looking for industry support, but how do they break through the noise? A mix of music industry vets spanning record labels, PR professionals, media publications, sync licensing agents and talent buyers come together to share their experiences working with artists who have been able to break through and get noticed. Panelists will share real stories of how they discovered certain acts and what set them apart in the discovery process. We’ll cover the do’s and don’t of submitting music for consideration. There is an outlet for everybody, it’s just a matter of finding it.

Inside the Music Supervision Process

Friday, March 23rd, 1:30-3:30pm
Linen Building

Toddrick Spalding – Music Director at Mob Scene
Michael Freeman – Executive Music Producer at Ogilvy & Mather
Jocelyn Brown – Senior Music Producer at Leo Burnett
Brandon Young – Director, Music Affairs at Activision
Moderator: Lauren Ross – Director of Sync Licensing & Publishing at Terrorbird

Back by popular demand, this panel will give attendees a first hand look into the creative process of music supervision. In advance of the panel, Treefort Music Fest artists will submit songs to different projects that a crew of music supervisors from various disciplines have worked on. Then, the supervisors will review the songs in real time, giving feedback about why the tracks may or may not work. Attendees will leave this panel with a greater understanding of the music supervision process and factors that make a song a good candidate for licensing.

This panel will feature lots of audience interaction and Q&A, so attendees will be able to ask the questions they’ve always had about music supervision.


Sound & Vision

Friday, March 23rd, 6:30pm
Ballroom at The Owyhee

Ardan Erguven – designer/professor from Istanbul, Turkey
Daniel R. Smith – Creative Director at Curator in Seattle, WA
Julia Green – illustrator in Boise, ID
James W.A.R. Lloyd – Art Director at Treefort Music Fest in Boise, ID
Brian Wiley – designer/professor from Boise, ID
Brian Gorman – musician/educator from San Francisco, CA
Moderator: Kirsten Furlong – Gallery Director at the Visual Arts Center at Boise State University
Special guest musician to be announced!

This panel discussion features designers, visual artists, and a special guest musician talking about art, design, and music. The Seattle Istanbul Poster Show exhibition at the Visual Arts Center as well as this panel discussion has been organized by the Visual Arts Center at Boise State University in partnership with the School of the Arts, the Art Department, the Arts and Humanities Institute, and Treefort Music Fest.


Why Indie Labels Still Matter + “Lunch Beers!” DJ Set

Saturday, March 24th
12:00-1:00pm DJ / 1:00-2:00pm panel / 2:00-3:00pm DJ
Lounge at the Owyhee

Timothy Pattison – Creative Director at BMI
Jamie Strong – co-founder of Innovative Leisure Records
Portia Sabin – President of Kill Rock Stars
Kevin Cole – Chief Content Officer/host of the Afternoon Show at KEXP
“Lunch Beers!” DJ set: Hanni El Khatib – artist and co-founder of Innovative Leisure Records

Sit in on an interactive discussion with indie label heads and music royalty experts, focusing on the pros and cons of streaming, where the industry is going, and how to navigate it all. This panel is in conjunction with “Lunch Beers!,” a special DJ set presented by Treefort artist and Innovative Leisure Records co-founder Hanni El Khatib.

Music Industry Panels are free and open to the public.

To experience all that Treefort has to offer, get your Treefort Pass today!